Category: Marketing Management

Knowledge Marketing Management

Gojek Singapore Marketing Case

Gojek Singapore. Market research take role in Gojek’s expansion plan to Singapore where customer behavior, cultural norms and economic characteristics may be different between Indonesia and Singapore. To expand its business in Singapore, Gojek must carry out market research to strengthen its business position and create the best business model to be applied in Singapore. […]

Knowledge Marketing Management

Global Marketing and B2B

the reasons why Business to Business marketing concepts have special and unique principles in the application of marketing strategies :
1.The business to business has a complex decision-making unit [3]
2. The Business to Business buyers is more rational than the Business to Consumer buyers [3]
3. Business to Business product is often more complex with a limited number of buying [3]
4. Personal Relationship is more important in B2B Markets [3].

Impact of the COVID-19 on global business:
a) Supply chain company distortion.
b) External and internal company focus
c) Annual and strategic planning
d) Financial ability falls short

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