Category: Marketing Management

Life Marketing Management

Customer Lifetime Value : Spotify

Spotify is a digital music, podcast, and video streaming service that monetizes service through both subscription and advertising from the monthly active user (non-premium membership). Here is my analysis of the total value of customer prediction to the company during the term of the business relationship. It can help to measure the future profit over […]

Marketing Management

Customer Experience and Privacy

Customer Experience drives profit or cost Customer Experience drives profit or cost Take a position: Customer experience drives revenue (increase revenue and reduce cost) or Customers experience only increase the cost Fulfill customer experience will increase revenue growth and reduce costs in the long run (cost efficiency). Increasing customer experience will acquire greater costs at […]

Knowledge Marketing Management

Gojek Singapore Marketing Case

Gojek Singapore. Market research take role in Gojek’s expansion plan to Singapore where customer behavior, cultural norms and economic characteristics may be different between Indonesia and Singapore. To expand its business in Singapore, Gojek must carry out market research to strengthen its business position and create the best business model to be applied in Singapore. […]

Knowledge Marketing Management

Global Marketing and B2B

the reasons why Business to Business marketing concepts have special and unique principles in the application of marketing strategies :
1.The business to business has a complex decision-making unit [3]
2. The Business to Business buyers is more rational than the Business to Consumer buyers [3]
3. Business to Business product is often more complex with a limited number of buying [3]
4. Personal Relationship is more important in B2B Markets [3].

Impact of the COVID-19 on global business:
a) Supply chain company distortion.
b) External and internal company focus
c) Annual and strategic planning
d) Financial ability falls short

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