How big the digital marketing strategy will effect to the success of product campaign from one company?
Digital marketing strategies have a large impact on the success of current product campaigns. By using this strategies the company delivers more efficient product campaigns to the market. This is more efficient because companies are more involved with customers by involving them in their brand vision, by providing valuable information based on customer characteristics. Here are my opinions on how this strategies affect the success of product campaigns:
- The company has a more affordable method for reaching a wider audience. By using online advertising, companies spend lower costs than print advertising. Companies can deliver advertisements to the right audience because the audience preferences match the target market criteria of the company. It related to cookies (a history of consumer activity on the internet: browsing preferences, demographics, etc.) which results in a consumer data algorithm so digital marketing strategy is more efficient.
- More people are online now. Many people do their activities online such as read news, shop, learn something new, entertain, even work and study activities. So with a digital marketing strategy, people will be closer to the company’s products in a simple way. Companies will get high involvement with customers because people can interact with brands through the content that companies provide in their digital marketing strategies. In the long run, companies can maintain customer relationships while campaigning for their products with digital marketing strategies and will generate positive customer experiences. The key is that companies must create the right content that attracts the audience and does not interfere with the audience.
- Investing in digital marketing will optimize ROI. Companies can prioritize this investement budgets. If a company invests in this type o to create the right content that will increase buyer conversions or acquisitions from product campaigns, I think Returns on Investment digital marketing are higher than traditional marketing. As long as the company has specific measurements to evaluate the digital marketing strategy, collect and analyze customer big data (customer preferences, transaction history, customer personality, demographics, etc.) to choose the appropriate content and media (email, Instagram, website, blog, etc.). So the company can influence the emotions and awareness of the audience to buy company products. This will increase company sales and efficient investment spending (digital marketing budget) so the ROI will optimize.
Boost sales compared with traditional marketing
The product that has increased sales through digital than traditional marketing is a magazine. Before the digital era, the magazine company sells its product by printing magazines, it results in a higher cost. They put their product on the offline channel, make advertising through television or radio. Therefore the consumer should give more effort to reach and buy the products. But now, the magazine company deliver their product through digital marketing by building social media account and attractive website to reach the market.
The company magazine also converts its product to the digital product through article subscription. They attract the readers to give their direct opinion on the social media account even the company website. It increases customer engagement and a more accessible way to reach the company product. However, there are several company magazines that still produce their printing product. Despite they keep maintaining their online magazines such as Tempo and TIME but the digital product is still dominant.